News
TikTok has launched in the US its Creativity Program Beta, a monetisation tool that enables creators to "generate higher revenue potential", after testing it in France and Brazil for a few months. Creators from the three countries can now join the program by invitation only. It is expected
Audience & Social
Making your content accessible is important - here are the key considerations for journalists
Audience & Social
Short, up to 60 seconds videos are creative, addictive and, what is most important, shareable. Instagram reels is a great way to increase audience engagement, as well as create awareness of the media outlet. To keep up with other social platforms, such as TikTok, Instagram constantly releases new features to
Audience & Social
The social network aimed at Russian audience is gaining momentum. Using marketing tools, the platform has shown a steady growth of users. But does the network have a future? Is it sufficient enough to lure users away from Instagram? The creation of ЯRUS The social media platform was created in
News
The app rolled out a new feature for users to share their "authentic moments".
News
Is it ️finally ⚠️ Time to BeReal ⚠️ for journalists?
Audience & Social
Here we’ll highlight five of the journalists you need to keep an eye on in 2023. These are the accounts that will provide the best Westminster insider. Politics this year has been tumultuous as ever and 2023 looks to be no different. We have a new Prime Minister, Labour
Audience & Social
Musk’s twitter takeover has sent shockwaves through the online and social media world. Questions have been asked about what this means for journalists given the vital role the platform has played in the UK commentary for the last ten years. But what will the impact of Musk’s takeover
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The short videos on Facebook will only repeat the first three seconds. Have you noticed? Everyone operating social media aims to attract readers' attention and achieve a high click-through rate and view count. Facebook devised a new marketing strategy for this. Many people think that Facebook has slowly
News
Will YouTube Shorts get the same attention as TikTok and Reels? It is very similar to TikTok and Reels, a vertical video that automatically lets people watch one video after another. With YouTube Shorts, creators can use the Shorts camera built into the YouTube app to capture short videos and
Audience & Social
Here's why journalists should pay attention to Reddit's latest metrics update.
Audience & Social
Here's a look at what's in store for Twitter in 2022 and beyond.