> ## Content Index > Fetch the complete content index at: https://interhacktives.mymagic.page/llms.txt > Use this file to discover other available public pages before exploring further. # Snapchat Discover: will it work? - URL: https://interhacktives.mymagic.page/will-snapchat-discover-work/ - Published: 2015-01-30T16:00:34.000Z - Updated: 2015-01-30T16:00:34.000Z - Author: Ashley Kirk - Tags: Audience & Social, News, Opinion, iPhone, Snapchat, social media, video, #Migrated-1793717950415, #wp, #wp-post, #Import 2026-11-03 14:59 Snapchat has launched its Discover platform - a new way to present stories to target its young, casual audience. [Mail Online,](http://www.dailymail.co.uk/home/index.html?ref=interhacktives.mymagic.page) [Vice ](http://www.vice.com/en%5Fuk/?ref=interhacktives.mymagic.page)and [Yahoo! News](https://uk.news.yahoo.com/?ref=interhacktives.mymagic.page) are just some of the nine media organisations partnering up with Snapchat in this venture to tell stories in new ways to entice its users. It [announced](http://blog.snapchat.com/post/109302961090/introducing-discover?ref=interhacktives.mymagic.page) the platform saying it'll feature “full screen photos and videos, awesome long form layouts, and gorgeous advertising”. So we're getting stories on a daily channel served up mainly as looping multimedia content. If you like the taster of a particular story, you can then swipe for more longform content. ## I asked the Interhacktives what they thought of the new platform - over Snapchat. ![ben snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/ben1.png) [Ben](https://twitter.com/bjacksonuk?ref=interhacktives.mymagic.page)'s keen to access a new audience that has so far been hard to reach via traditional mediums. ![clara snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/clara.png) But [Clara](https://twitter.com/cguibourg?ref=interhacktives.mymagic.page) is just skeptical. ![doug snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/doug.png) [Doug](https://twitter.com/DougieBolton?ref=interhacktives.mymagic.page)'s annoyed about how the Mail Online - one of the brands initially partnering with Snapchat Discover - is using it to broadcast text-based content from their website, instead of utilising video. ![sam snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/sam.png) Another Interhacktive who's unconvinced. No reason why though - it's six degrees and [Sam](https://twitter.com/samgwalsh1?ref=interhacktives.mymagic.page)'s cold. ![bex discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/bex.png) Is it annoying? [Bex](https://twitter.com/rainbowbex?ref=interhacktives.mymagic.page) isn't sure yet. ![edie snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/edie.png) This is [Edie](https://twitter.com/Edith%5FL%5FHancock?ref=interhacktives.mymagic.page)'s eye. She thinks the platform's tucked away on the app and not something people will initially go for. ![emily discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/emily.png) [Emily](https://twitter.com/ShackletonEmily?ref=interhacktives.mymagic.page) took a selfie to ask if people will be too busy to take selfies. ![mark snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/mark.jpg) [Mark](https://twitter.com/mjcritchley?ref=interhacktives.mymagic.page)'s handwriting translates to "it will help my journalism". [With video journalism due to get bigger in 2015](https://www.journalism.co.uk/news/report-explainers-podcasts-and-more-journalism-predictions-for-2015/s2/a563762/?ref=interhacktives.mymagic.page), the platform could hold some potential. ![keila snapchat](http://www.interhacktives.com/wp-content/uploads/2015/01/10967990_911813852192594_1952824667_n.jpg) Slightly better handwriting from [Keila](https://twitter.com/keilacguimaraes?ref=interhacktives.mymagic.page). She's unsure whether Snapchat users will engage will news in the app. Her favourite brands using Snapchat so far are National Geographic, People and Yahoo! News - with their blend of video, photo and text. ![hamza nicole discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/hamza-nicole-e1422618786701.png) And [Hamza](https://twitter.com/Hamza%5FM%5FAli?ref=interhacktives.mymagic.page) and [Nicole](https://twitter.com/NicoleChangLin?ref=interhacktives.mymagic.page) are just happy they've got a cookie. ![ashley snapchat discover opinion](http://www.interhacktives.com/wp-content/uploads/2015/01/ash.jpg) So there you have it - conclusive evidence that we're undecided. While the idea could be cool if organisations can adapt their content to Snapchat's core principle of short, informal multimedia clips, users won't appreciate it if brands try to impose the wrong type of content on an inappropriate platform. Vice seems like it can - unlike the Mail Online at the moment. Only time will tell if they can adapt to providing news in new, short, multimedia-based formats.