> ## Content Index
> Fetch the complete content index at: https://interhacktives.mymagic.page/llms.txt
> Use this file to discover other available public pages before exploring further.

# Regular features hook in readers
- URL: https://interhacktives.mymagic.page/top-tip-4-regular-features/
- Published: 2013-11-26T10:13:22.000Z
- Updated: 2013-11-26T10:13:22.000Z
- Description: The benefits of having a core set of regular posts should not be undervalued.
- Author: Anthony Organ
- Tags: Tips, Features, Financial Times, ft, #Migrated-1793717950415, #wp, #wp-post, #Import 2026-11-03 14:59

[Follow @Anthony\_Organ](https://twitter.com/Anthony%5FOrgan?ref=interhacktives.mymagic.page)As we continue to redesign the site, it seems right to base this week’s [Top Tips](http://www.interhacktives.com/category/top-tips/?ref=interhacktives.mymagic.page) around websites.

And with that in mind, this week's first tip is to **use regular features as a way of bringing people back time and time again**.

Though of course it’s good to have completely unique, fresh content whenever possible, the benefits of having a core set of regular posts should not be undervalued.

Take a quick glance at our [first post](https://interhacktives.mymagic.page/welcome-back/) and you’ll see a number of weekly features promised, including the [Friday interviews](http://www.interhacktives.com/category/friday-interview/?ref=interhacktives.mymagic.page) and the [Top Tips](http://www.interhacktives.com/category/top-tips/?ref=interhacktives.mymagic.page) you’re reading now.

When [Sarah Laitner](https://twitter.com/sarahlaitner?ref=interhacktives.mymagic.page), communities editor at the Financial Times, spoke to us last week, she was singing the praises of the daily [Markets Live](http://ftalphaville.ft.com/marketslive/?ref=interhacktives.mymagic.page) web-chat as a good example of this.

![The daily Markets Live chat on the Financial Times website regularly receives hundreds of comments during its one-hour slot.](http://www.interhacktives.com/wp-content/uploads/2013/11/Financial-Times-Markets-Live.png)

The daily Markets Live chat on the Financial Times website regularly receives hundreds of comments during its one-hour slot.

Part of the free [Alphaville](http://ftalphaville.ft.com/?ref=interhacktives.mymagic.page) blog, this chat takes place at the same time every morning and always attracts a thriving comment community.

If users know there will be certain content at a certain time, they’re more likely to come back each week to check it. Once they’re back, you can show them all the other wonderful things you’ve been working on.