Audience & Social
How to use Snapchat Maps for Journalism
Having trouble finding the news? Try Snapchat Maps to find trending stories and more
Snapchat
Audience & Social
Snap launches studio for Augmented Reality advertising
On October 19, Snap Inc. announced the launch of Arcadia, a creative studio that will offer its clients the production and development of Augmented Reality advertising and experiences. The aim of Arcadia's team, as stated on Snap’s newsroom, will be to allow companies to "develop new
Audience & Social
Is Snapchat dead? Why every newsroom needs Snapchat
Do people still read the news on Snapchat? Is Snapchat dead? Here’s my reasons why every newsroom still needs Snapchat.
Audience & Social
What Snapchat's Map update means for journalism
Snapchat has made Maps available on the web, so is this another masterstroke or are journalists being given a tool that users didn’t respond to?
Audience & Social
What WhatsApp's end-to-end encryption means for journalism and how to use app
The last time I checked, WhatsApp was not one of the most popular social media apps among journalists. It was trailing Twitter, Facebook, Messenger, and Line by far. Many a journalist have written off this chat app with a disputed 800 million monthly active users after efforts to broadcast through
Audience & Social
How to use Snapchat as a journalist
As most digital journalists know, Snapchat is a vast and in some ways underutilised tool. Snapchat claims to have over 8 billion users per day - an eye watering number compared to the 2 billion they had only last May. Snapchat has created the Discover channel on their app. These are
Audience & Social
A social media style guide for local newspapers
Declining print circulations, traditionalism, internal politics, a small budget. These are problems that don't just affect local newspapers, but it hits them worse. So why have I written a social media style guide principally aimed at locals? Because, generally, they have fewer resources to invest in their social
Audience & Social
Snapchat Discover: will it work?
Snapchat has launched its Discover platform - a new way to present stories to target its young, casual audience. Mail Online, Vice and Yahoo! News are just some of the nine media organisations partnering up with Snapchat in this venture to tell stories in new ways to entice its users. It