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# Five things we learnt from October’s Hacks/Hackers London
- URL: https://interhacktives.mymagic.page/october-hacks-hackers-london/
- Published: 2015-10-28T10:24:09.000Z
- Updated: 2015-10-28T10:24:09.000Z
- Author: Peter Yeung
- Tags: Events, News, Dow Jones, Erin Sparling, Hacks Hackers, interhacktives, Jack Riley, Joanna Geary, London, Sarah Marshall, The Economist, Twitter, Zilpa, #Migrated-1793717950415, #wp, #wp-post, #Import 2026-11-03 14:59

October’s edition of [Hacks/Hackers](https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&cad=rja&uact=8&sqi=2&ved=0CDcQFjAGahUKEwjbtaar8uTIAhUJRBQKHdRFCcA&url=http%3A%2F%2Fhackshackers.com%2Fabout%2F&usg=AFQjCNHQa-Us1ikeLInFCKTJ-l76w4%5FuXw&sig2=QSLIR23hWqoqYf5w7oiirQ&bvm=bv.106130839,d.d24) was a bustling affair held at Twitter’s London HQ. Organised by the Wall Street Journal's Sarah Marshall, Twitter's Joanna Geary and PixieLab's Peter MacRobert, a healthy cohort of interhacktives were in attendance. Here’s what we learnt:  
  
  
[Follow @ptr\_yeung](https://twitter.com/ptr%5Fyeung?ref=interhacktives.mymagic.page)

### Streamlined design is the final frontier

[Erin Sparling](https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCAQ6F4wAGoVChMIm6GogPjkyAIVhFYUCh1ylAee&url=https%3A%2F%2Ftwitter.com%2Feveryplace%3Fref%5Fsrc%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&usg=AFQjCNGlFk-BF812fNDKS8Gvr%5FfKY3a3Pw&sig2=X9ZuVDruqHEEtzVRsFWcYQ&bvm=bv.106130839,d.bGQ), head of newsroom development at [Dow Jones](https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCAQFjAAahUKEwiwpd%5F19-TIAhVCzRQKHa5eAsI&url=http%3A%2F%2Fwww.dowjones.com%2F&usg=AFQjCNGVE7%5FrGqrWenzXgTdg-ZWQvD9Q0A&sig2=s-bDlb3WlIKOZZTVNycDyQ&bvm=bv.106130839,d.bGQ), showed off a number of sophisticated in-house tools, as well as a love of Patrick Stewart. Coining many of his programs after characters the actor has played – Picard, Xavier, Arthur – Sparling gave insight into how digital design can be mastered. Xavier, for example, allows the newsroom to alter a layout without the need for multiple templates. What’s News “decomposes” articles into a module of elements (headlines, pictures, paragraphs), and if you’re looking for a slick way of building timelines, lists and slideshows, Narrator is able to make it so.

### An “IMDb for the web” is on its way

[Joscelyn Upendran](https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCAQFjAAahUKEwj7xJWL-OTIAhWJuxQKHRq8ByI&url=https%3A%2F%2Ftwitter.com%2Fjoscelyn&usg=AFQjCNF0TjkcDPPjyfDlV1ubZ-ef5bW4mA&sig2=LdTfgO2GkuWkdvlOvhsStw) talked about [Zilpa](http://mobile.zilpa.org/notifications/about?ref=interhacktives.mymagic.page), an attribution startup for the web. Through bookmarking and curation options, it creates a personalised content feed linked to Twitter. From this feed, Zilpa is able to show you – at a glance – who wrote a link, who shared it, who published it, who’s in it, who owns it, as well as other related information. Upendran’s touting Zilpa as the “IMDb for the web”.

### Wearable tech is bad news for the legacy media

> “With wearables, there isn’t space for ad-supported content" - [@\_JackRiley](https://twitter.com/%5FJackRiley?ref=interhacktives.mymagic.page) on dark days ahead for journalism [#hhldn](https://twitter.com/hashtag/hhldn?src=hash&ref=interhacktives.mymagic.page) [pic.twitter.com/nlJpz3SwkF](https://t.co/nlJpz3SwkF?ref=interhacktives.mymagic.page) — Peter Yeung (@ptr\_yeung) [October 27, 2015](https://twitter.com/ptr%5Fyeung/status/659105528120016896?ref=interhacktives.mymagic.page)

"Print dollars, digital dimes, mobile cents, and wearable…?" said [Jack Riley](https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCAQ6F4wAGoVChMIpcixrfjkyAIVAe0UCh2E5wB9&url=https%3A%2F%2Ftwitter.com%2F%5FJackRiley%3Fref%5Fsrc%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&usg=AFQjCNEctZk0uwx90oGT9SiFJSKia1RgdA&sig2=N1oOz5%5FUDZ3ZnHE-NjhGcg&bvm=bv.106130839,d.bGQ), director of audience development at [Huffington Post UK](http://www.huffingtonpost.co.uk/?ref=interhacktives.mymagic.page). Following on from research he did as a [Nieman Visiting Fellow at Harvard University](http://nieman.harvard.edu/fellowships/nieman-visiting-fellowships/?ref=interhacktives.mymagic.page), he explained that wearable tech is the most intrusive device we have ever had, meaning user experience must be carefully thought over. His three key points were that they must be: personal, relevant and glance-able. He ominously concluded: “With wearables, there isn’t space for ad-supported content”.

### There’s a new place to Tuttle-tattle about emerging technologies

Hacks/Hackers London is thriving, with names from The New York Times, The Economist, WSJ, Buzzfeed and more populating the room. But there are other options too, as [Lloyd Davis](https://twitter.com/LloydDavis?ref=interhacktives.mymagic.page), founder of Tuttle Club, pointed out. Tuttle’s [series in the forthcoming weeks, ](http://perfectpath.co.uk/2015/10/20/futureofwork-evenings-at-truphone-in-novemberish/?ref=interhacktives.mymagic.page)[Future of Work](http://perfectpath.co.uk/2015/10/20/futureofwork-evenings-at-truphone-in-novemberish/?ref=interhacktives.mymagic.page), will focus on emerging technologies and how they’re changing the world of work. Artificial Intelligence, Blockchains, Drones and Virtual Reality will all be explored.

### Love is in the air

> Love this graphical representation of [@HacksHackersLDN](https://twitter.com/HacksHackersLDN?ref=interhacktives.mymagic.page) on .[@Meetup](https://twitter.com/Meetup?ref=interhacktives.mymagic.page) by [@PeteM](https://twitter.com/PeteM?ref=interhacktives.mymagic.page) [#notcreepyatall](https://twitter.com/hashtag/notcreepyatall?src=hash&ref=interhacktives.mymagic.page) [#hhldn](https://twitter.com/hashtag/hhldn?src=hash&ref=interhacktives.mymagic.page) [pic.twitter.com/TCo3JFTtDy](https://t.co/TCo3JFTtDy?ref=interhacktives.mymagic.page)
> 
> — Anushka Sharma (@nushkino) [October 27, 2015](https://twitter.com/nushkino/status/659098495954063360?ref=interhacktives.mymagic.page)

It may have been due to the free alcohol provided by [The Economist](http://www.economist.com/?ref=interhacktives.mymagic.page), but it was a particularly friendly outing. [Peter MacRobert](https://twitter.com/PeteM?ref=interhacktives.mymagic.page) of digital product incubator Pixie Labs took freely-available data from [meetup.com](http://www.meetup.com/HacksHackersLondon/?ref=interhacktives.mymagic.page) (the website used to register for Hacks/Hackers London), and matched up like-minded attendees for us all to see at: [http://hhldn-matchmaker.herokuapp.com/](http://hhldn-matchmaker.herokuapp.com/?ref=interhacktives.mymagic.page). It was a creepy – yet informative and interesting – experience for everyone.