Data
When you get the chance to speak to the CEO of YouGov on the day Ed Miliband announced his promise to abolish non-dom tax status four weeks before a General Election, you just have to ask the question. Could this be a turning point for Labour? The answer is
Audience & Social
Declining print circulations, traditionalism, internal politics, a small budget. These are problems that don't just affect local newspapers, but it hits them worse. So why have I written a social media style guide principally aimed at locals? Because, generally, they have fewer resources to invest in their social
How-To
Get retweets, get paid. Tweet differently. Everyone else is tweeting where the march is, where it's going, how many people there are... Zzzz. Why do you want to be like them? Find your own voice, present things a little differently and maybe you'll get noticed. https: